Social media users have praised Richmond Council after it refused a request from Thames Water to film a promotional video in the borough.

Residents have voiced their support for Richmond Council after the local authority denied Thames Water permission to film a promotional video in Richmond upon Thames.

The Council rejected the request following opposition from Councillor Roberts, who said the water company would need to withdraw its plans for the controversial Teddington Direct River Abstraction (TDRA) scheme before filming could be considered.

The decision prompted a series of supportive comments on social media, with residents expressing their frustration towards Thames Water and welcoming the council's response.

One user wrote: "Cant believe thames water had the nerve!!"

Another commented: "Quite right!! How dare Thames Water"

Others praised the local authority, with one resident saying: "Good for you Richmond Council"

The decision also attracted attention from residents who welcomed the council's stance, with one commenting: "Great! Thanks for helping us HAM-ites stop them. And hopefully others will follow your example across the UK too!"

Another user remarked: "Wow Richmond not letting someone film in Richmond - that's a first!"

In a social media video posted last week, Councillor Roberts criticised Thames Water's request to use the borough as a backdrop for its promotional campaign while its plans for the river remain controversial.

He said: "This is the river that Thames Water wants to spoil by building a plant in Ham and pumping treated waste back into the River Thames."

He added that the Council had refused the request on behalf of residents, telling the company it could reconsider filming if it withdrew its proposals.

Thames Water had approached the Council through a production company working on its 'Biggest Upgrade' customer awareness campaign.

A spokesperson for the company told Nub News the campaign was intended to explain investment to improve services, reduce leaks and cut pollution.

The proposed video would have updated customers on work delivered over the previous year and highlighted further improvements to its network.

Thames Water launched consultations on its TDRA proposals last year.

The scheme aims to abstract up to 75 million litres of water per day from the River Thames upstream of Teddington Weir during dry periods, transferring it to Lee Valley reservoirs for drinking water.

To replace the extracted water, treated sewage effluent from Mogden Sewage Treatment Works would be discharged back into the Thames through a new tunnel, with the proposed outlet near Ham and Teddington Lock.

READ MORE: Richmond named one of the best places in England for children to grow up.

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