Mixed reaction to plans for 30-metre high mural on Twickenham office block

By James Smith 3rd Jan 2025

The mural would be painted on Regal House in Twickenham (image via planning application)
The mural would be painted on Regal House in Twickenham (image via planning application)

Plans to create a 30-metre high mural on the side of a Twickenham office block have been met with a mixed reaction from locals.

Iceni Projects has applied for planning permission for the gigantic piece of art, which would be the latest in an international series aiming to promote the "revival of ecosystems".

Plans state the proposed London Road mural - which would be 15.24m by 30.48m - is called 'N6tur3' and has been designed by Street Art for Mankind (SAM).

Planned for Regal House, the piece is "inspired by the classic figure of mother nature".  

The application to Richmond Council has been met with six notices of support, including a detailed response from Cllr James Chard.

He wrote: “The mural proposed is of considerable artistic merit, designed by a street artist, Versod, with an excellent reputation and supported by an organisation, Street Art for Mankind, with a record of delivering similar projects internationally. 

“The artwork highlights important issues on a global scale relating to risks to the ecosystem, and will provide significant benefit in raising awareness, including among local schoolchildren and the many people who visit Twickenham for rugby and other events. 

“It will be a wholly positive, attractive landmark in the centre of the town.”

The piece is called 'N6tur3' (image via planning application)

Meanwhile Jeffrey Brown simply put: “This looks great! 

“It's a nice addition to the space, and I'm saying that from an address whose bedroom window looks out at the proposed mural.”

SAM has partnered with the United Nations to help promote its Decade on Ecosystem Restoration, by launching a massive 10-year mural campaign (2021- 2030) of "Ecosystem Restoration Murals". 

SAM is creating 50 murals to raise awareness amongst the public on the "critical need to halt, prevent and reverse ecosystem degradation", and to "effectively restore degraded terrestrial, freshwater and marine ecosystems across the globe".

This one in Twickenham will be the sixth of the series - after Brussels, Houston, New York, Detroit and Seattle.

But the plans have not been met with universal support, with four locals objecting to the application.

Jon Rowles said: “The proposed mural is ugly and out of place. 

“The host building was improved significantly when refurbished, as muted tones were used so that the building receded into the background to disguise its bulk. 

“This mural would make the bulk more apparent and thus have a detrimental effect on the street scene. 

“There is a risk that the mural will be changed to advertising, as central Twickenham is at risk of guerrilla advertising during international rugby events.”

While Derek Sanders added: “The proposed image does nothing to achieve the campaign's stated objective ie. to ‘raise awareness amongst the public on the critical need to halt, prevent and reverse ecosystem degradation’. 

“The image is sadly but totally ineffective.”

See the full application here.

     

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