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Richmond second-best London borough for tourist, study reveals

Local News by Tilly O'Brien 12 minutes ago  
Richmond borough is praised for its hotels, restaurants, green space, safety and low crime rates (credit: Nub News).
Richmond borough is praised for its hotels, restaurants, green space, safety and low crime rates (credit: Nub News).
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Richmond is the second best London borough for tourists, according to a new study ranking all 33 boroughs on what a visitor actually experiences.

The index was compiled by adult services site AdultWork, and scores every borough on 10 measures grouped around the decisions a visitor makes: what a night costs, how long it takes to reach the sights, how safe and how clean the streets are, how good the food is, and how much green space sits on the doorstep.

It draws on 1,314 priced hotels, 2,691,995 hotel guest reviews, 1,139,831 police crime records, 70,949 food hygiene inspections, 1,442 restaurant reviews and 825 timed public transport journeys, and no borough in London manages a top-ten finish on more than five of the ten measures.

Six of the 33 boroughs sit in south west London, and ranked against each other, from best to worst, they finish: Kingston upon Thames, Richmond upon Thames, Wandsworth, Croydon, Sutton and Merton.

Kingston upon Thames - First Place

Kingston scores 71.8 out of 100, the highest of any London borough.

It is the only borough in London that stays out of the bottom ten on all 10 measures, nine of its ten scores sit in the top half of the table, and no other borough places in London's top 10 for hotel cost, street cleanliness, safety and food quality at once.

A median hotel room costs £87 a night, the third-cheapest in London and less than a sixth of what the City of London charges; only three boroughs record less fly-tipping; theft and robbery account for 5.51% of recorded crime, the eighth-lowest share in the capital; and its restaurants average 3.6 out of 5 with Harden's, the long-running diner-survey guide to British restaurants, the third-highest average of any borough.

The trade-off is distance: a median 58 minutes to reach London's main tourist areas, its only measure outside the top half, though nine boroughs still sit further out.

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Richmond upon Thames - Second Place

On 69.7 out of 100, Richmond is the steadiest performer in the table, reaching London's top 10 on five separate measures – a tally no borough in the capital beats.

Some 31.9% of the ground within a one-kilometre walk of its hotels is parkland, water or garden, the highest share in London, and its hotels average 8.58 out of 10 across their Booking.com guest reviews, second only to the City of London.

It also ranks third for safety, with theft and robbery accounting for 4.5% of recorded crime. Rooms are the priciest in south west London at £280 a night, 24th of the 33 boroughs.

The wider picture

The six south west London boroughs ranked against each other, with each borough's rank across all 33 London boroughs (credit: London Tourism Index, AdultWork).

South west London is the only part of the capital with all six of its boroughs in the top half of the table of 33, and it holds four of London's six lowest theft-and-robbery rates – Sutton second, Richmond third, Merton fourth and Croydon sixth.

Sutton, 15th overall, has the cheapest short lets in London at £86 a night, and Croydon, 12th, has 231 dining, nightlife and cultural venues within a kilometre of its hotels, more than any other outer London borough.

Across the capital, the table runs against the assumption that central London serves visitors best.

Only four of the 10 highest-scoring boroughs sit in inner London, while seven of the ten lowest do, and the bottom of the table is central: Camden finishes 33rd on 42.6, recording more fly-tipping than any other borough, and the City of London 32nd, where a room costs £536 a night.

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Commenting on the study, a spokesperson at AdultWork said: "Most people book a London trip around the daytime map, then pay a premium for a room they barely see in daylight.

"What this ranking shows is how much you get back by looking one stop further out – cleaner streets, better-rated hotels, and enough left over to actually enjoy yourself once the museums have shut.

"London after dark is a different city to London at lunchtime, and the boroughs that come out well here are usually the ones nobody thought to check.

"Where you sleep and where you spend your evening don't have to be the same place."

READ MORE: Twickenham pub to get a 'taste of Brazil' with new restaurant.

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